Chrysler
Category experience is overrated.
I have this commercial on my site for one reason: a long time ago, I wanted to work on a car account this hot agency had but was told I didn’t have any car experience, so no dice. The logic seemed pretty lame to me because I had been driving almost 20 years by then.
But later, when I was at BBDO, we had Chrysler, and the client didn’t like any of the spots they’d been presented with, and even though I didn’t work on the account day-to-day, I wrote one that got presented and they picked it. Then, I went on a shoot and was surrounded by expert DPs who covered the car in all the angles we’d need to edit it well.
The ad performed fine and the minivan sold well. Moral: category experience is great, but it’s not always needed. Also, I drove a minivan to prom senior year.
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Category experience is overrated.
I have this commercial on my site for one reason: a long time ago, I wanted to work on a car account this hot agency had but was told I didn’t have any car experience, so no dice. The logic seemed pretty lame to me because I had been driving almost 20 years by then. But later, when I was at BBDO, we had Chrysler, and the client didn’t like any of the spots they’d been presented with, and even though I didn’t work on the account day-to-day, I wrote one that got presented and they picked it. Then, I went on a shoot and was surrounded by expert DPs who covered the car in all the angles we’d need to edit it well. The ad performed fine and the minivan sold well. Moral: category experience is great, but it’s not always needed. Also, I drove a minivan to prom senior year.