Monkey Knife Fight
Monkey fight. Monkey win.
Acquired by Bally’s Corporation for ~$90M in 2021; fastest-growing daily fantasy sports brand in the US.
When I was running Cooper, Levy & Partners, I got a phone call from a really good friend of mine, Dave. He had a friend who was working with an investor and had a vision to build a different kind of fantasy sports brand. They wanted to take on DraftKings and FanDuel.
What started as a couple of banner ads became one of the most enjoyable creative efforts I’ve ever been involved with. Over four plus years, we helped them build a brand from the ground up, informing hundreds of brand touchpoints. From the identity to the interface. Event ideas, email promotions, broadcast, merchandise, partnerships and more.
Digital experience
Films
Merchandise and partnerships
Best of all, we made some very strange things that got on the news and became a small part of culture. Celebrities started wearing Monkey Knife Fight gear without being asked. Before Bally’s bought them for 90 million bucks, they were the fastest growing DFS brand in the world.