Olivari

One Year
of Little.

When I was a creative director at 215 McCann, I helped pitch and win Olivari Olive Oil. They were an upstart brand hoping to compete against the biggies, and the people who ran the company were really passionate about their product. Through discovery, I learned they did lots of little things other makers didn’t do that added up to better olive oil which helped me create a concept called “The Little Things Are Everything” and a social media effort that celebrated one unique little thing every single day of the year. A campaign called “One Year of Little” that turned out beautiful and gained earned media coverage.