Sir Grout
Restoring stone, tile, and grout since forever.
The #1 tile-and-grout franchise (Entrepreneur Franchise 500, 7+ years), now 90+ locations and one of Threshold Brands’ highest-performing franchises.
At Cooper, Levy & Partners, one of our clients was a home services company called Threshold Brands. They owned a family of ten plus brands including one called Sir Grout. At the time we were working on the business, Sir Grout had recently undergone a brand refresh, but it wasn’t done quite right, and as a result, the franchisees were not happy and were unable to use the marketing assets successfully. So, we rolled up our sleeves and got to work defining their brand. No one even knew why the company was called Sir Grout, so we created a brand icon that could start to tell the story. Out of that, we created the patron saint of hard surface restoration: Sir Grout.
Brand system
We gave Sir Grout a unified system that holds together from the side of a fleet truck to the inside of a presentation folder: a confident wordmark, an unmistakable crest, a navy-and-gold palette that reads premium without trying too hard, and a voice that knows when to wink.
Social media
Films
Merchandise and fleet
The merchandise system extends the crest across every physical touchpoint a customer or crew member encounters: branded cleaning products, embroidered polos and caps, water bottles, pen sets, totes for the home show circuit, full trade-show booth builds, transit wraps, and a fleet livery designed to be recognized from a block away.