The California Lottery
Imagine what a buck could do.
A good while back, I was at BBDO and the California Lottery was up for review. No one in the creative department wanted to work on it as they all said it was a waste of time. The account had picked an agency as a winner, but the agency faxed in the RFP and another agency called out their mistake, so they got disqualified.
I have always been an optimist by nature and saw it as a fantastic opportunity. As luck would have it, the agency pitched the business with my campaign as one of the recommends and we won it. For six years, I was the lead creative on the account.
The initial work I developed won a silver Effie award as it helped generate a lot of play. Later efforts I worked on won Andy Awards, Emmy Awards, Obie Awards, New York Festival Awards, and London International Award Recognition.
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Imagine what a buck could do.
A good while back, I was at BBDO and the California Lottery was up for review. No one in the creative department wanted to work on it as they all said it was a waste of time. The account had picked an agency as a winner, but the agency faxed in the RFP and another agency called out their mistake, so they got disqualified. I have always been an optimist by nature and saw it as a fantastic opportunity. As luck would have it, the agency pitched the business with my campaign as one of the recommends and we won it. For six years, I was the lead creative on the account. The initial work I developed won a silver Effie award as it helped generate a lot of play. Later efforts I worked on won Andy Awards, Emmy Awards, Obie Awards, New York Festival Awards, and London International Award Recognition.