Wells Fargo
Results you can bank on.
When I went to MRM/McCann, one of our largest clients was Wells Fargo. We were the lead digital agency of record.
Over the course of almost 5 years, I helped create over 90 campaigns and did hundreds of executions across paid and owned media. And from time to time, I even had to manage other agencies to ensure their work aligned with our campaigns.
The work my teams created received many creative awards including Best in Show at the IAC awards, but more important, had some of the highest performance of any work the bank had ever done in terms of customer conversion related behaviors.
Banking is one of the most regulated categories you can ever work on and often, getting things approved wasn’t easy, but it was absolutely one of the most gratifying times in my career and I’m still quite close with many of the clients I had from that time.